Responsabilities
The Challenge
Our client's vision is a product that revolutionizes how corporations complete a complicated task.
Currently, an existing app claims to address this issue. However, that solution currently available doesn’t truly fix the problem, lacks user-friendliness, and proves pricey. The task at hand is to devise something superior to the current market offerings.
Business Goals
Provide businesses a user friendly tool to manage tip pools. Create a web application that will help to onboard businesses and provide the tools to complete daily tasks efficiently. Provide staff a native app where they can track, move and transfer earned tips.
The Solution
Create a calculation system that considered hours worked by employees and tip amounts during specific timeframes. Reduce the cash negative transactions which create pain to accounting department.
Research
Stephanie Garcia
Manager
"Having a software that can help us ditch the spreadsheets for something more friendly and easier to access would be very nice, and reduce all those extra hours"
Chris Johnson
Shift Manager
"A lot of our staff have never used Excel or something similar, so whenever we hire a supervisor we have to make sure to train them so they know what they are doing, it takes a lot of time!"
Mary Brown
Bar Supervisor
"We need something that is very easy to understand and use. Sometimes we are so busy and this task needs to be completed by the EOD and it could take hours..."
Web App Wireframes
For absolute clearness, my concentration was on user-friendly interface design via several wireframe versions. To achieve consumer feedback, model prototypes were developed and user testing workshops were organized. Tools like HotJar along with other software were employed to evaluate effectiveness and decipher user activity.
Testing Results
90%
On Boarding Success Rate
97%
Creating of Businesses
77%
Creating Tip Pools
Feedack and Iterations
After our user testing and reviewing recordings, I was able to implement feedback to refine the design before making any other changes.
After several iterations, we were able to go from 77% success rate for Tip Pools to over 90%.
Our clients themselves own restaurants, so the feedback they provided was valuable.
Mobile Designs
Following several weeks of enhancing the web application, we persistently worked on the native app that will be incorporated in this DishOut edition.
This native application will assist users in tracking their gratuity income and inspecting balances. Furthermore, employees will have the capacity to transfer/ask for money, apply for a debit card (courtesy of Synapse integration), transforming DishOut into a fintech application.
User Interface
To guide the visual direction, we presented our clients with a range of mood boards and color palettes exploring various themes.
The options spanned cool tones like blues and greens, as well as warmer options with yellows and purples.
Ultimately, the client gravitated towards a sophisticated purple palette, which I thought it offered a unique and trendy aesthetic perfectly suited for DishOut's brand identity.
